Leadership

Executive Team

JEFF REICHERT

Chief Executive Officer

JASON MERSCHAT

Chief Operating Officer

JACK MURPHY

Vice President of Sales

GRAEME MURPHY

Vice President of Strategy & Business Development

KEVIN SHARP

President of Upside Innovations

CHRIS SOUTH

Chief Information Officer

Jason Wilder

JASON WILDER

Vice President of Marketing

ERIC GROTHAUS

Vice President of Human Resources

DAVID RAINES

Vice President of Finance

JOHN LAWSON

Director of Engineering

TRACY MIKULEC

Director of Digital

DOUG ODUM

Director of Manufacturing

CAL FLOYD

Director of Commercial Analytics

Growing into the future.

Nearly 20 years ago we started with a clear vision of world-class products that improve safety and productivity. We now pass the torch to Jeff and his talented team to pursue that original vision and turn it into our legacy.

Rob Honeycutt & Fred Harmon
Co-Founders and Member Board of Directors