Leadership
Executive Team

JEFF REICHERT
Chief Executive Officer

PETE WHITE
Chief Financial Officer

JASON MERSCHAT
Vice President of Operations

JACK MURPHY
Vice President of Sales

GRAEME MURPHY
Director of Strategy and Business Development

KEVIN SHARP
President of Upside Innovations

CHRIS SOUTH
Chief Information Officer

JASON WILDER
Vice President of Marketing

ERIC GROTHAUS
Vice President of Human Resources

DAVID RAINES
Vice President of Finance

TOM SEMIKLOSE
Director of Sales Development and Interim Business Unit Leader

DAVID HARMON
Director of Legal Affairs and Risk Management

JOHN LAWSON
Director of Engineering

TRACY MIKULEC
Director of Digital

DOUG ODUM
Director of Manufacturing