Leadership

Executive Team

JEFF REICHERT

Chief Executive Officer

PETE WHITE

Chief Financial Officer

JASON MERSCHAT

Vice President of Operations

JACK MURPHY

Vice President of Sales

GRAEME MURPHY

Vice President of Strategy & Business Development

KEVIN SHARP

President of Upside Innovations

CHRIS SOUTH

Chief Information Officer

Jason Wilder

JASON WILDER

Vice President of Marketing

ERIC GROTHAUS

Vice President of Human Resources

DAVID RAINES

Vice President of Finance

TOM SEMIKLOSE

Director of Sales Development and Interim Business Unit Leader

DAVID HARMON

Director of Legal Affairs and Risk Management

JOHN LAWSON

Director of Engineering

TRACY MIKULEC

Director of Digital

DOUG ODUM

Director of Manufacturing

Growing into the future.

Nearly 20 years ago we started with a clear vision of world-class products that improve safety and productivity. We now pass the torch to Jeff and his talented team to pursue that original vision and turn it into our legacy.

Rob Honeycutt & Fred Harmon
Co-Founders and Member Board of Directors