Leadership
Executive Team

JEFF REICHERT
Chief Executive Officer

JASON MERSCHAT
Chief Operating Officer

JACK MURPHY
Vice President of Sales

GRAEME MURPHY
Vice President of Strategy & Business Development

KEVIN SHARP
President of Upside Innovations

CHRIS SOUTH
Chief Information Officer

JASON WILDER
Vice President of Marketing

ERIC GROTHAUS
Vice President of Human Resources

DAVID RAINES
Vice President of Finance

JOHN LAWSON
Director of Engineering

TRACY MIKULEC
Director of Digital

DOUG ODUM
Director of Manufacturing

CAL FLOYD
Director of Commercial Analytics

Growing into the future.
Nearly 20 years ago we started with a clear vision of world-class products that improve safety and productivity. We now pass the torch to Jeff and his talented team to pursue that original vision and turn it into our legacy.
Rob Honeycutt & Fred Harmon
Co-Founders and Member Board of Directors