Leadership
Executive Team
JEFF REICHERT
Chief Executive Officer
PETE WHITE
Chief Financial Officer
JASON MERSCHAT
Vice President of Operations
JACK MURPHY
Vice President of Sales
GRAEME MURPHY
Vice President of Strategy & Business Development
KEVIN SHARP
President of Upside Innovations
CHRIS SOUTH
Chief Information Officer
JASON WILDER
Vice President of Marketing
ERIC GROTHAUS
Vice President of Human Resources
DAVID RAINES
Vice President of Finance
TOM SEMIKLOSE
Director of Sales Development and Interim Business Unit Leader
DAVID HARMON
Director of Legal Affairs and Risk Management
JOHN LAWSON
Director of Engineering
TRACY MIKULEC
Director of Digital
DOUG ODUM
Director of Manufacturing
Growing into the future.
Nearly 20 years ago we started with a clear vision of world-class products that improve safety and productivity. We now pass the torch to Jeff and his talented team to pursue that original vision and turn it into our legacy.
Rob Honeycutt & Fred Harmon
Co-Founders and Member Board of Directors