“The 8th Wonder of the World” saga continues as ancient Egyptian Pharaoh Khufu chooses SixAxis’ ErectaStep to keep pyramid builders safe in an ingenious media campaign entitled, “The Mummy Returns.”
Andrews, South Carolina – October 22, 2019 — Manufactured with the strict brand ethos that fall-prevention and safety products can be innovative, fast to ship, easy to assemble and surprisingly fun, SixAxis’ in-house marketing firm red7 has launched an imaginative follow up to last year’s ad promoting ErectaStep products as the “The 8th Wonder of the World.” The viral video hit social media channels last week and follows the mummified Egyptian Pharaoh Khufu on his quest to find a safer and more efficient way to build pyramids for some friends, quote, “In a place far…far…away.”
The reasoning behind the campaign’s colorful premise? Industry-leading Fortune 500 titans like Boeing, NASA, Gulfstream, and Lockheed Martin are choosing ErectaStep to literally reach for the stars and go boldly where no inventor has ever gone before. ErectaStep products are helping them create our world’s new wonders—everything from electric cars to rocket ships for civilian space travel.
Jason Wilder, President and Chief Creative Officer of red7 is proud of his team’s efforts. “The response to last year’s 8th Wonder of the World ad campaign was wildly successful. I think it’s a pleasant surprise for our clients who are project engineers, plant managers, and corporate decision-makers to be introduced to our safety solutions in such an uncharacteristically humorous and refreshingly creative way.”
Set inside a top-secret leading aerospace facility, the storyline follows ErestaStep spokesman Chris using the proprietary configurator to show the Pharaoh how 5 ErectaStep components create unlimited configurations for safe access while working at heights. With a bone-creaking mummy nod to the safety hazards for workers of days gone by, the Pharaoh is impressed and places a large order for a pyramid project–to be next-day shipped to the Z Nebula in a distant universe. Adds Wilder with a smile, “Maybe we should modify our brand line to “8th Wonder of the World…and beyond.”
Wilder has a hunch that part 2 in the “8th Wonder” video series will resonate with customers. “ErectaStep products are patented and truly revolutionary, which is why we feel taking such an unconventional approach to our marketing efforts makes perfect sense.” In addition to providing OSHA compliant industrial modular stairs, work platforms, and handrails designed to increase safety and efficiency for advanced civilizations building pyramids, ErectaStep products provide access and staircase solutions across a variety of vertical markets including industrial, chemical, petroleum, energy, aerospace, and manufacturing. The campaign launched with a nationally broadcast television ad and includes digital media, print ads, and an extended 2-minute web film with supporting content that can be viewed online at erectastep.com/8th-wonder-of-the-world
SixAxis has been providing access and safety systems to the truck, rail, ship, aviation, and aerospace industries using state-of-the-art technology since 2003. Their award-winning products and patents are created under brands such as SafeRack, ErectaStep, YellowGate, Rollastep, and Aerostep and have helped support the efforts of industry-leading Fortune 500 companies such as Boeing, Dow, and Coca Cola to name just a few.
About ErectaStep, SafeRack & SixAxis
First launched in 2010, ErectaStep is a subsidiary of SixAxis Manufacturing Technologies, located in Andrews, South Carolina. SixAxis was founded by Fred Harmon and Rob Honeycutt in 2002 to deliver high-quality loading rack and fall protection solutions to companies around the world. Under their leadership, SixAxis’ SafeRack brand opened its first manufacturing facility in 2005. By 2008, SafeRack earned a place on Inc.’s “Fastest-growing Private Companies in America” list. SafeRack is just one of 13 diverse brands developed under parent company, SixAxis. In addition to SafeRack, product-specific brands such as ErectaStep, RollaStep, PerfectaStep, AeroStep, and MarinaStep have been developed to engineer and manufacture advanced products that increase safety and boost productivity. Additionally, SixAxis software solutions are engineered to simplify technology and propel industry leaders worldwide.
For more information about how SixAxis is changing the world of manufacturing with a diverse array of innovative products and solutions that are made to give your business a competitive edge, visit https://www.sixaxisllc.com. For more information about ErectaStep products please visit https://www.erectastep.com.
At SixAxis, we don’t just create products, we’ve revolutionized safety. The diversity of our people and their ideas inspire the innovation that runs through everything we do, from patented technology to industry-leading thinking. Interested in helping us make the world a safer place? Join our growing team. Get started by visiting us at sixaxisllc.com/careers